【Watch Young & Beautiful Vol. 10 Online】

Burger King just got back at IHOP in the pettiest way possible.

Sadly,Watch Young & Beautiful Vol. 10 Online IHOb doesn't stand for International House of bancakes. The breakfast chain announced that it had changed its name as a marketing gimmick after adding new burgers to the menu -- a move that annoyed a few other fast food empires and the internet at large.

In response, the Wendy's Twitter account burned IHOP so hard its burgers will probably be inedible for a while, and Waffle House subtweeted the name change with a passive aggressive quote from Bruce Lee. But Burger King was silent on social media.

Until Monday afternoon, when Burger King changed its Facebook profile photo to a logo that said "Pancake King."

The brand even changed its cover photo to one of pancakes.

And changed its Twitter name to the same.

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Burger King, of course, already offers pancakes on its breakfast menu.

And although Burger King -- sorry, Pancake King -- hasn't made a public statement or post about it since changing its photos and social media names, its Twitter account responded to @isitaok with this Taylor Swift reference.

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Steak-umm took a similar route, changing its name to Cake-umm because food brands are all pivoting now, apparently.

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Even though this is all an elaborate marketing tactic, you have to admit that watching the brands' petty drama unfold on Twitter has been a good time. Any distraction in the current climate is apparently a good one -- even from fast food brands.

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