【Playboy Wet And Wild 2 (1990)】

LOS ANGELES -- Collins Key is Playboy Wet And Wild 2 (1990)using social media magic to find a mystery girl.

In a new series -- called The Disappearing Girl --the social media star/magician utilizes his fanbase to help him find a girl he met at one of his meet-ups in Santa Monica.

Each day, the digital influencer asks fans to find clues on his and her social media accounts. Key then follows the clues and documents his adventures across Los Angeles.

Mashable got an exclusive look at a teaser (above) of an upcoming episode.

Key's series is part of AT&T's Hello Lab program, which launched in February.

The telecommunications giant teamed up with digital entertainment company Fullscreen to give 10 influencers — including Key, YouTuber Grace Helbig, travel duo Damon and Jo, musicians Us The Duo, Instagram comedian Brandon Armstrong, and Snapchat superstar Shaun McBride (a.k.a. Shonduras) — the opportunity to "create their most innovative dream projects with a cadenced release schedule throughout the year offering multiple touch points for consumers."

Throughout 2016, under the program, these creators (deemed "Hello Lab ambassadors") have created a variety of series, live experiences, albums, giveaways and podcasts.

(Editor: {typename type="name"/})